The project base is located at No.55 Haimen Road, Hongkou District, Shanghai, with a land area of 40580 m2, which is an important commercial development land in the east section of the North Bund. There is a bus line terminal in the southwest of the plot, which is connected to the subway station underground, with convenient transportation. The plot is close to Huangpu River and has good landscape sight.

According to the upper planning, the height limit of the project plot is 240 meters, and the plot ratio is 6. On both sides of the Pujiang River, where there are many super high-rise buildings, the project can not be positioned as a regional landmark only by its height. Therefore, the plan chooses the solid, stable and pure pyramid shape as the foundation of the plan. Through the vertical superposition and flexible small-scale functional block implantation, it forms a landmark urban complex integrating office, business, cultural entertainment and catering, with rich spatial levels and visual impact.